Our Services
Influencer Campaign Strategy Development and Execution
We specialize in delivering best-in-class influencer campaigns for our clients, which consistently yields up to 3x the industry engagement rate. From creative services to influencer activation, every campaign starts with a customized strategy.
There are currently millions of influencers across all markets active on social. In order to qualify as an influencer for our clients, each of these content creators has to meet stringent qualifying criteria.
Channel authority
● Each influencer will have a selection of social channels they are present in – however, we will look at their channels to ensure they have breadth and depth of influence.
Theme Authority
● Selected based on their theme specialty – to ensure content is authentic and authoritative
Their own topic authority on their social channels
● All influencers should be a voice within their specific industry or community our clients are focusing on in any given campaign to ensure consistency of communication.
Ambassador Program - The Magic Key to Organic Growth
We help you turn your existing customers into an army of loyal brand advocates. Knowing that effectively nurturing relationships with your fans is the secret to driving WOM and ultimately ROI.
Your existing and new brand advocates are viral multipliers for your brand’s story. The most successful businesses of the next decade will be those who effectively reward and nurture advocates to ensure their story is organically told on every channel, online and offline.
Create a custom ambassador application and onboarding experience— to excite those who love your brand.
Evaluate
Find the gems among your fan base and partner up with them to immerse yourself in their community.
Organize
Group your ambassadors based on specific metrics, social circles, and groups for targeted outreach.
Communicate
Allows your fans, influencers, and loyal customers, create community at scale, and tap into an ever-growing network.
Social Media Optimized Content Production by Creators for Brands
With the new restrictions of social distancing entire creative industry verticals are challenged. Traditionally produced content has a long turnaround time, is expensive, and planning intensive, has not enough volume, and lacks optimization of mobile.
Social media creator content in turn is quite cost-effective, data-driven, and agile, quick and on-demand, can be delivered in high volume, and covers diverse subjects and locations. It is optimized for digital and social channels and has an already built-in audience.
Examples for social creator content:
Paid social
Brand owned social accounts and websites
E-mails, CRM, and newsletter communications
Off-line usage (outdoor signage & indoor ads)
We partner with the most creative and professional social media content creators who can quickly and efficiently produce authentic original content that resonates with your target audience with no ownership limitations.
Analytics, KPI, Reporting, Benchmarking
We don’t go the death-by-data route but rather help you set KPI’s that match your overarching business goals. We use technology that helps you choose the right influencer and ambassador for each campaign, making sure that you get connected with the right audience.
We monitor the performance of your campaigns to determine what is driving the highest results for your brand and optimize mid-flight based on the learnings and drive even better results.
In-depth reporting provides insight into all data, sentiment analysis, image quality, and subject, so you can confidently assess your campaigns by knowing your influencers created the right content for you.
We set up configurable, in-depth report KPI’s before a campaign starts with more than just vanity metrics, in a visually compelling design made for influencer marketing and ambassador programs.
Influencer Marketing & Legal Workshops
We are all about sharing our knowledge and expertise in the industry and have crafted some insightful workbooks and workshops to get you up to speed on how to manage and scale your influencer marketing programs.
Our workshops help marketing, communications, and legal teams to master the new untapped territories of influence marketing. Each of the below modules is tailored to fit your specific needs.
Workshop Modules for marketing & communications teams:
Creating a cohesive influencer strategy
Recruiting and briefing influencers
Negotiating and paying influencers fairly
Content approval and GDPR compliance
Measuring the impact of campaigns
Workshop modules for legal teams:
Brand protection in the digital age
Influencer marketing legal 101: What you need to know
